GET TO KNOW US

So Gold Studios is a woman-owned luxury private piercing studio and fine jewelry store in Brooklyn, New York. The studio is the brainchild of Cassi Lopez, a seasoned piercer and stylist with 20 years of experience in the piercing industry in New York City. We are members, volunteers, and presenters of the Association of Professional Piercers (APP), with Cassi serving on the Board of Directors since 2022.

Our Williamsburg studio is complete with a beautiful lobby with a selection of fine jewelry, two private piercing rooms, and a consultation area for custom jewelry orders.

BOOK APPOINTMENT

OUR TEAM

YOUR EXPERIENCE

At So Gold Studios we prioritize personalized attention and operate by appointment only — We do not accept walk-ins.

Our approach emphasizes balance and style while promoting safe healing, working with each client's anatomy and personal aesthetic. We follow the highest industry standards in jewelry quality and sterilization to prioritize the safety of our clients as members of the APP.

You can expect dedicated one-on-one time with your piercer and our jewelry selection, minimal distractions and wait times, and personalized care even after you leave your appointment.

OUR JEWELRY

We are a gold-only studio that works only with genuine gemstones, specializing in diamonds. Our studio offers a wide range of high-quality fine jewelry and body jewelry, made of 14k and 18k solid gold in all three colors. We also use implant-grade titanium piercing components.

We stand by our jewelry so much, that we offer a lifetime repair warranty on all of our jewelry.

We are dedicated to offering only the finest jewelry from leading industry companies, and prioritize woman-owned, Black and POC-owned, smaller fine jewelers. Our carefully curated selection features styles that our team personally loves would wear daily, ensuring a cohesive approach when building styled looks.

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EXPERTISE AND EDUCATION

We place great importance on piercing, jewelry, and sterilization expertise and education. Our team of piercers have a combined 45 years of experience in their field and they continuously sharpen their skills through regular training at seminars and piercing conferences.

We also value the opportunity to teach classes at the yearly Association of Professional Piercers conference in Las Vegas and abroad. Our team is well-versed in a variety of subjects, including styling, jewelry expertise, branding, marketing, and building a successful career in the piercing industry.

By sharing our knowledge and experience with other professionals, we aim to raise the standard of excellence in our field and contribute to the growth and development of the industry as a whole.

EAR STYLING

We offer the leading ear styling and designing services in New York City, working with each client’s current piercings and vision to create a new look with quality jewelry while promoting safe healing. Cassi Lopez is also a keynote speaker at various piercing conferences where she presents information to new and seasoned piercers on ear styling.

Every aspect of what we do involves our styling expertise. We will make sure to guide you to your goals and visions for your latest piercings!

LEARN MORE

INSPIRATION

JEWELRY BRANDS

BODY JEWELRY

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BVLA (Body Vision Los Angeles) 
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Modern Mood Body Jewelry 
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Sacred Symbols
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AuAdore 
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Body Gems 
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Ember Body Jewelry 
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Hiddenspace Jewelry (So Gold Exclusive)

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Jalnar 
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Jennie Kwon Designs (So Gold Exclusive)
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Le Conte Jewelry (So Gold Exclusive) 
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Pupil Hall 
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Quetzalli
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Sofia Zakia (So Gold Exclusive) 
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Tether 
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FINE JEWELRY

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Marla Aaron 
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Toby Pomeroy 
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Le Conte
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Hiddenspace
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Jennie Kwon Designs
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Celine Daoust 
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Ellis Mhairi Cameron 
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We look forward to your visit.