Mark your calendars for November 6th! Marilyn Mena-Scott will be returning to So Gold for one day of Ear Styling Appointments. Click through to discover more.

We will be at the Safe Piercing Conference in Las Vegas to expand our education in our craft and for the opportunity to present to our peers. Check out our list of trusted studios that will be open!

Celebrate our newest jewelry drop with us. Our latest collection by Palestinian-American jeweler Jalnar Dhanani includes both body jewelry and fine jewelry designs made with magnificent gemstones and carefully crafted gold elements. Each piece is near and dear to us.

With the new year, we decided it was time to upgrade our studio into something even more magical. Located two blocks away from our original studio in Williamsburg, Brooklyn, So Gold 2.0 opened its doors on March 21st, 2023 — Complete with a larger jewelry lobby with custom designed displays and a fine jewelry case, two large piercing rooms with custom archway doors to provide maximum comfortability and privacy, and the space to have two piercers on most days!

We are so excited to announce our latest collaboration with Le Conte Jewelry, a jewelry designer from Los Angeles, California. The designer, Eunmi Han, translates the Impasto style of visible brush strokes in oil painting into a magnificent collection of fine jewelry. The series explores beyond the traditional layout of jewelry using textures and gems. Four pieces from her line are now reimagined into body jewelry in this limited edition drop.

Our end of year goal was to host an ear-styling event in Los Angeles, California and we were ecstatic that it unfolded into a reality. From November 9th to November 13th we found our home in a private event space in Fairfax and transformed the space in the course of two days into a reflection of So Gold Brooklyn, with lush greenery and laid back motifs, and it wouldn’t be the same without the iconic neon.

In addition to being passionate about piercings, our team has a deep adoration for jewelry and small designers. Dropping our second jewelry collaboration was a big moment, especially with it being with the wonderful Montreal-based Sofia Zakia.

Today our exclusive collection with Hiddenspace Jewelry has been updated with three brand-new styles from the LA-based designer – The diamond Vera, Gracie, and the Jenna! You can shop from this drop both on our web store, as well as in our Brooklyn studio.

We couldn’t be more excited to debut our first fine jewelry collaboration with the Art Deco designers behind Hiddenspace Jewelry, Jay Kim and Eunmi Han. We reimagined nine of their existing delicate earrings into threadless jewelry designs perfect for wear across multiple piercings. You can find Hiddenspace stocked both on our web store, and in our Brooklyn studio.